Inbal Billie Nahum-Shani is a Professor of Psychiatry, a Collegiate Research Professor at the Institute for Social Research and the Director of the Data-science for Dynamic Decision-making Center (d3c) at the University of Michigan. Her research focuses on developing behavioral theory and novel methodology to construct adaptive interventions; these interventions modify the type, timing, dose, or delivery mode of support in order to address the unique and changing needs of individuals. Of particular interest are interventions that leverage digital technology to adapt intervention delivery to individuals in real-time, in their daily lives. Her work includes developing and extending experimental designs that can inform the construction of adaptive interventions, including Factorial designs, Sequential Multiple Assignment Randomized Trials (SMARTs), and Micro-Randomized Trials (MRTs). She recently pioneered the Hybrid Experimental Designs (HEDs)– a new family of randomized trials designed to help investigators develop adaptive interventions that blend digital components (e.g., prompts from one’s mobile device) and human-delivered components (e.g., coaching sessions). She is providing leadership to several funded projects, including an NIH/NIDA funded P50 Center of Excellence to develop novel experimental designs and data analytic methods for adapting and personalizing interventions.