MRT to Promote Engagement with Purpose-Driven Well-Being App

JOOL is a behavioral health and well?being app that is designed to help people monitor and improve their sleep, presence, activity, creativity, and eating, with the ultimate goal of helping people move closer to fulfilling their life’s purpose. This MRT aims to understand whether push notifications of tailored health messages are useful in promoting engagement with the JOOL app; and, if so, when and under what circumstances they are most effective.

Principal Investigator(s): Vic Strecher, PhD, MPH, CEO of JOOL Health

Location: Ann Arbor, Michigan

Funding: www.joolhealth.com

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